Client: Greater Ohio Showmen’s Association

Overview: After a tragic amusement ride accident at the 2017 Ohio State Fair the amusement industry throughout Ohio suffered a dramatic drop in attendance and revenues. The GOSA wanted Ohioans informed of the steps taken to ensure portable rides were safe for the 2018 season.

David Drake, president of the Greater Ohio Showmen’s Association asserts, “We called The German Group to tackle a difficult and complex PR issue. They crafted a message and worked with the media throughout Ohio to communicate how the industry responded to solve a ride safety issue. The campaign played an important role in renewing public confidence in attending fairs and festivals”.

  • Client: Greater Ohio Showmen’s Association
  • Solution: State-wide PR Campaign
  • Outcome: Increased attendance, revenue bounce-back

More Info

After a tragic amusement ride accident at the 2017 Ohio State Fair the amusement industry throughout Ohio suffered a dramatic drop in attendance and revenues. The GOSA wanted Ohioans informed of the steps taken to ensure portable rides were safe for the 2018 season.

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