Experienced in the development, management, and marketing of successful consumer and B-B events.


Traditional, digital, and experiential campaigns to drive event ticket sales or association membership.

Business Development

Plan, negotiate and manage event sponsorships, outdoor advertising, and place-based media for organizations, retail and commercial properties.

Crisis Media Management

The Crisis Media Management Bible is a critical Event Management Tool every event producer should have at their fingertips.

More than 25 years of experience. Unbridled Enthusiasm.

Eric German began his career working for the circus as a trouble-shooter armed with the budget and authority to assure the “show would go on every day.” Through the experience, he learned to think on his feet acting creatively and strategically to solve issues quickly and efficiently. Eric brings the same talents honed by years of experience under pressure to assure the “show goes on” for his clients at The German Group. Learn more about how The German Group works with companies and associations in the amusement and entertainment industry to create events, develop marketing campaigns, and create revenue generation programs.

The German Group Delivers.

What our clients say:

“When we decided to celebrate our 50th anniversary in business my first call was to Eric German. I knew he could bring our family’s vision to life and achieve our goals. Eric produced a kick-off event, season-long celebration, and timeless video that we were proud of and represented our brand.”

“We called The German Group to tackle a difficult and complex PR issue. They crafted a message and worked with the media throughout Ohio to communicate how the industry responded to solve a ride safety issue. The campaign played an important role in renewing public confidence in attending fairs and festivals.”

“The billboard project was a big investment and we had ambitious goals. Eric put his team to work and our first year’s sales goal was achieved in 8 months.”